| |
Citizens
Bank Selects Gaffney Bennett Public
Relations As Agency of Record
Contact:
Chris Riley
Gaffney Bennett Public Relations
860-229-0301
criley@gafffneybennett.com
New Britain, Connecticut, May 2, 2006 –
Citizens Bank, one of nation’s leading financial services
brand names, has selected Gaffney Bennett Public Relations (GBPR)
as their Agency of Record. Gaffney Bennett will assist Citizens
in raising their profile across the state and in the Hartford
market, which the bank entered into earlier this year.
“We are very excited to be working with Rich Barry and Citizens
Bank, one of the bigger names in banking across Connecticut and
throughout New England,” said Hank Spring, principal at
GBPR. “Citizens Bank is in a unique situation: while they
have the resources that come from being a subsidiary of the 4th
largest bank in the world - the Royal Bank of Scotland –
they are a local bank in every sense of the word.”
About Citizens Bank of Connecticut
Citizens Bank of Connecticut is a $4 billion bank with 48 branches
and 60 ATMs in Connecticut It is headquartered in New London.
It is a subsidiary of Citizens Financial Group, Inc., a $148 billion
commercial bank holding company headquartered in Providence, R.I.
Citizens has more than 1,600 branches, approximately 3,000 ATMs
and approximately 27,000 employees in a 13-state retail branch
network and non-branch offices in more than 30 states. Citizens
is the eighth largest commercial banking company in the United
States ranked by deposits. Citizens is owned by RBS (The Royal
Bank of Scotland Group plc). Its Web site is citizensbank.com.
Gaffney Bennett Public Relations is a full-service
public relations consultancy located in New Britain, Connecticut.
The firm offers a range of services including issues management,
brand positioning, media relations, crisis management, grassroots
campaigns, community outreach, crisis communications and material
development. Clients include Northeast Utilities, Citizens Bank,
NewStar Financial Inc and Prudential Connecticut Realty. Additional
information can be found at www.gbpr.com.
|
