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Prudential Connecticut Realty Selects Gaffney Bennett Public Relations as Agency of Record

Contact:
Tracy Godbout
Gaffney Bennett Public Relations
admin@gbpr.com
860-229-0301

New Britain, CT. – Prudential Connecticut Realty, Connecticut’s largest privately-owned real estate firm has selected Gaffney Bennett Public Relations (GBPR) as their Agency of Record. Gaffney Bennett will develop and execute a full-service public relations program for Prudential Connecticut Realty to help increase awareness of Prudential’s strategy, market presence, and array of industry leading real estate services.

GBPR will work in collaboration with Prudential management and staff to provide media support, brand management, and raise statewide awareness the company’s operating priorities, resources and capabilities. .

“We are thrilled to be working with the market leader Prudential Connecticut Realty,” said Hank Spring, Principal, Gaffney Bennett Public Relations. “We are excited about the opportunity to help Prudential talk about their growing regional presence, which has been driven by an unmatched commitment to advanced customer services.

Prudential Connecticut Realty is the largest privately-owned largest real estate firm in Connecticut and closed more than 18,000 transactions worth $6 billion in sales in 2005. The company is an independently owned and operated member of the Prudential Real Estate Affiliates with 64offices and more than 1,900 sales executives servicing all of Connecticut. Special divisions and services include Insurance, Title and Settlement, HOMEefficient Move-In Services, Fine Homes International, Unique Properties, New Homes and Land, Relocation, Commercial, and Active Adult services. For more information, please visit www.prudentialct.com.

Gaffney Bennett Public Relations is a full-service public relations consultancy located in New Britain, Connecticut. The firm offers a range of services including brand management, corporate positioning, media relations, crisis management, grassroots campaigns, community outreach, crisis communications and government relations. Clients include Northeast Utilities, the Hospital for Special Care, NewStar Financial Inc and Prudential Connecticut Realty. Additional information can be found at www.gbpr.com.

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