Services

Brand Positioning
Every contact your organization makes with customers, employees, vendors, regulators, the media and other audiences becomes an enduring part of your brand image; your reputation. We'll help you build, maintain and protect your brand, project a positive public image and differentiate you from the competition.

Media Relations and Media Training
Effective media relations is critical to ensuring that your organization’s profile and operating priorities are accurately understood by your key audiences. GBPR maintains strong, active relationships with local, regional and national media, and we have the experience and technology to successfully manage editorial outreach, press conferences, media tours, backgrounders and special events.

Issues Management
If reaching your communications goal means garnering broad support from industry colleagues, the public, editorial boards, or other issue allies; GBPR has the experience and the technology to organize and execute your campaign. We'll set your strategy, write your messages and manage the outreach to like-minded individuals and organizations in order to promote, or protect, your interests.

Grassroots Campaigns
Sometimes targeted outreach through local channels is the best way to solicit allies for your policy proposal or point of view. GBPR will organize and execute issue conferences, community meetings, or a presentation to the Chamber of Commerce. We have a network of relationships with organizations throughout the State who can offer our clients an appropriate forum in which to present their case.

Crisis Management
The vulnerability of all brands - even the most reputable – has never been more evident than today. The method and speed with which an organization responds to a crisis can make the critical difference. GBPR's management of crisis situations begins with a quick but thorough assessment of the facts and potential vulnerabilities, followed by a step by step crisis response plan and a plan to remediate the damage once the crisis has passed.

Materials Development
GBPR offers expert copy writing services for your brochure, web page, advertisement or direct mail piece.

Government Relations
Over the last 20 years, our sister firm, Gaffney, Bennett & Associates, has built an unequaled reputation for excellence and effectiveness representing clients before local, state and federal government decision makers. Together, GBPR and GBA represent the most effective issues management and public policy communications firm in Connecticut.

Public Opinion Research
Public opinion surveys are designed to measure opinions and attitudes about issues facing businesses, organizations and communities. The data from quality public opinion surveys provide valuable guidance to leaders as they make strategic decisions and craft policies. GBPR has in-house survey research expertise to provide our clients with valuable insight into issues that is timely, detailed and most importantly, accurate.