Case Studies

Case Study in Issues Management
A new coalition of parents, educators, businesspeople, community leaders and concerned citizens is working to raise the organization’s profile in Connecticut and generate support for its goal of making high-performing public schools available to every child in Connecticut. Read the full Case Study.

Case Study in Brand Building
A new commercial finance company with $3 billion in lending capacity wants to establish a name for itself in the highly competitive field of middle market lending. The company has determined that its goal is to distinguish itself as a market leader based on its banking and capital markets expertise, industry relationships, substantial capital base and its efficient approval process. Read the full Case Study.

Case Study in Grassroots Campaigns
A public utility’s business goal calls for a multi-year, multi-billion dollar infrastructure upgrade in more than 30 municipalities and requires the expansion of rights-of-way, or property acquisition, in many locations. The program is justifiable from a big picture, public infrastructure perspective, but all politics is local and NIMBY (“not in my backyard”) opposition to the project is extremely strong, organized and public. Read the full Case Study.

Case Study in Brand Positioning
Eighty years of recognition as the leading brand in a well defined market is a very good thing; unless you want people to appreciate that you’ve changed in some pretty important ways. A $4.4 billion manufacturer, with 80 years of established market dominance, has spent more than a decade transforming its business model, its capabilities and even its target customers. Now its image must reflect its new capabilities and growth potential, to ensure that investors and other key audiences respond to the change. Read the full Case Study.

Case Study in Crisis Management
One of Connecticut’s largest consumer companies, with tens of millions of dollars in sales each year, comes under the scrutiny and public critique by the State’s Attorney General following a dispute over an administrative practice. The investigation generates significant media interest and thrusts the company’s name – and reputation – into the spotlight. Read the full Case Study.

Case Study in Product Launch
A start-up manufacturer of facility access-control systems markets its technology to airports and other facilities. After the September 11th terrorist attacks, hundreds of companies, including well-known multinational corporations, begin reconfiguring their products to compete in this suddenly burgeoning market. How can a start-up company gain notice and credibility amidst a national media frenzy and intense new competition? Read the full Case Study.