Why PR?

Your company works hard to achieve its objectives, to be responsive to employees and to fulfill its role and responsibilities as a good corporate citizen. The right public relations plan can help to highlight those efforts and help your most important audiences to appreciate where your organization is headed and how it plans to get there. To determine if you have the right public relations plan ask yourself the following questions:

		Is my company being followed by the major business and regional media?
		Look for a firm with good media relationships and a current record with media campaigns.
		Are the executives of my company well known and appreciated as top performers, or thought leaders in their field?
		Other things being equal, a presumption of value is often granted to a company whose executives are known and appreciated for their competence.
		Is my company recognized as a good employer and a good corporate citizen?
		Research shows that the almost half a company's value is credited to intangible assets, including corporate reputation. The best companies have a public relations that reinforces their brand value by building strong relationships with all their partners, including the communities in which they operate.
		Is my company known and appreciated as a good investment and a well managed company?
		The growth of individual investors in the U.S. is exceeded only by the number of ways in which people can communicate about your company. Today, it is more important than ever that investor relations activities be complemented by a full range of other communications initiatives.
		Do our various communications activities complement and reinforce one another, creating a 360 message strategy?
		The most enduring brands are built with clear and consistent recitation of core messages.